Organic search

Search Engine Optimization (SEO)

An essential and unavoidable element of securing views in the top results on the most popular search engine in the world. Search engine optimization is the work of reaching the top rankings without a monthly advertising budget.

Technical SEO

The technology behind your website that helps provide the best starting point for better rankings

Onsite SEO

All content on your website that contributes to good search engine rankings

Offsite SEO

Mentions and links that add value to your website outside of your own domain

Search Engine Optimization

An efficient type of marketing ​

Search engine optimization or SEO is a familiar topic for many business owners. Some know about it because they’re trying to get more of those coveted top rankings, either on their own or with the help of professional companies. Others know about search engine optimization because they are regularly contacted by companies that want to help.

Search engine optimization is technical and IT-related but highly effective marketing. Search engines are sales channels where consumers meet their purchasing needs, so the value of being well-represented is enormous. The interesting thing is that search engine optimization outwardly appears passive, even though the opposite is absolutely true. At first glance, there’s nothing flashing, making noise, manipulating, making you laugh, interrupting or pushing – yet search engine optimization is one of the most dynamic, effective and efficient marketing tools available!

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Why SEO?

At the end of the day, search optimization is all about visibility. And visibility is crucial for any business, almost no matter what industry it’s in. Whether you’re a small painting company in Aarhus or you represent a large global company.

Being visible as a business is important, whether you have a physical or a web-based store. If customers can’t find you, they can’t buy from you. And what’s the point of having a beautiful, user-optimized website with absolutely excellent products or services at competitive prices if no potential customers have a chance to know about it?

SEO increases revenue SEO increases the influx of traffic to your site. Traffic in itself is not necessarily the source of more revenue. What matters is the reason for the traffic.

Why was the user directed to the domain and what led the user there? With search engine optimization, you reach consumers who have searched for the products or services your company offers on their own initiative. They visit the site at exactly the time when it is relevant to them (and therefore also to you).

But isn't search optimization something I can do myself?

Yes, absolutely! The question is at what level you can do it. At its core, search engine optimization is simply a process of influence. If we remove the first part of the word, we are left with the word “optimization” and that in itself is a relative term; you can optimize yourself, but professionals can optimize more than you can. And among professionals, there are also differences in the degree of optimization. There is no doubt that the level of competence varies from provider to provider.

Benefits of organic search engine optimization

By combining your market know-how and our core competencies, we create a solid platform for growth via the search market.

In other words: we make sure customers find you, you make sure you serve them.

SEO delivers measurable results!

One of the great benefits of search optimization and other online marketing is that it’s measurable. In fact, you can measure revenue from Google’s organic results, right down to the penny. This can be done with Google Analytics, among other things. We recommend experimenting with filtering out the company name in the generated report. This will give you a picture of revenue based on purchases made by consumers with no loyalty to your company. Keep in mind, however, that not all consumers make the purchase right away. Many research the terrain first and then buy later. You can get a good insight into this behavior with Google Analytics under Conversions -> Multi-channel funnels -> Top conversion paths.

Organic search engine optimization

At Venari Digital, we work with organic search engine optimization. It may sound a bit organic, but it’s actually a term imported by one of the country’s oldest SEO experts. In short, it means that we don’t cheat the search engines when we do search engine optimization. Our work is done ‘naturally’ according to all applicable guidelines. We make sure that your website informs correctly about the content it contains. Search engines (as well as consumers) need to have a clear picture of what each URL informs about. It is this information that search engines index for.

Googles updates

Google wants the best for searchers! Not to sound sacred, but the truth is that Google relies on delivering good results for its searchers. The keyword is relevance. The consumer is searching based on a need that need to be met. In order to continuously maintain your prominent position, Google needs to continuously adjust the algorithm behind the results we get when we search. If you’re familiar with search engine optimization, you may have already heard about some of the updates Google has introduced in recent years; Google Panda and Google Penguin. For the sake of clarity, let’s take a look at them in general:

Google Panda

The first version of this update was released in February 2011. The update aims to weed out indexed sites of poor quality or sites that are simply not of value to users.

Examples of sites affected by the Panda update are sites with a lot of advertising, price comparison sites, sites with duplicate content or sites with large amounts of irrelevant text.

Google Penguin

This update showed its beak on April 24, 2012. Google Penguin is a filter. With Penguin, Google targeted websites that have made use of aggressive link building. This could be sites with unnatural amounts of links, large amounts of links from international sites, too many and similar links with “money words” as anchor text and so on. Google Penguin, like Google Panda, has been updated continuously. On September 23, 2016, Google released a major update called Penguin 4.0, where they announced that Penguin is now part of their Core algorithm, which also meant that Penguin now runs real-time and not in intervals.

Search Engine Optimization is Pull Marketing

Pull Marketing is aimed at consumers who have an existing interest or a defined need to buy and, based on this, search for information, goods or services. In fact, it’s tempting to say that Pull Marketing does not address consumers, but is simply available (unlike Push Marketing).

Search engine optimization is one of the most powerful and valuable pull marketing tools available. Search engine optimization exposes your company’s website to your customer segment.

Search Engine Optimization

Frequently Asked Questions

What is search engine optimization?

Search engine optimization, also known as SEO, is the process of improving your website and its content so that search engines can interpret and understand the content, thereby achieving better rankings and more traffic through search engines such as Google, Bing and others.

Why use search engine optimization?

If you don’t do search engine optimization, it can be difficult to drive organic traffic to your website, leaving you with paid advertising as one of the only options to drive traffic to your website.

What does search engine optimization cost?

There is no definitive answer to this question. Search engine optimization can cost anywhere from a few thousand dollars and upwards. It depends on your website and your resources. However, search engine optimization should always be a high priority in your marketing budget.

How long should I do search engine optimization?

Search engine optimization is an ongoing process. So you can’t just do a large amount of work on your site and then stop doing SEO. You can always add more relevant content, optimize existing content, get more links and much more.

Can I do search engine optimization myself?

As a starting point, yes. However, you need to have a good grasp of the basics of search engine optimization to avoid wasting your own time or, in the worst case scenario, damaging your